Leucadia Main Street to host Small Business Saturday Event

The Leucadia 101 Main Street, along with more than 35 locally-owned businesses along Leucadia’s North Coast Hwy 101 corridor, will be hosting Small Business Saturday all day on Nov. 26.

“These business owners are your neighbors, friends and they are definitely some of the hardest working people you can find,” Nick Winfrey, president of the Leucadia 101 Main Street Association said in a news release. “Take some time to get to know your local business owners and you are sure to uncover a unique story about your community and learn a little about local history.”

The Leucadia 101 Main Street will be kicking off this day of events with a morning Highway 101 cleanup meeting at 9 a.m. at Leucadia Floral & Plant, 1114 N. Coast Hwy 101.

Then throughout the day, shoppers can expect a festive atmosphere with live music, major in-store promotions and gifts in exchange for purchases. The first 150 customers to make a $50 purchase at a participating business will receive a free limited edition “Leucadia” print by artist Daniella Manini.

In addition, Leucadia Main Street and scavenger hunt sponsors will be hosting 13 mini scavenger hunts for $100 gift cards totaling over $1,300 in prizes hidden throughout Leucadia that day. Be sure to follow @leucadia101mainstreet on Instagram as all clues will be given through that feed, starting early on Nov. 26.

The goal of Small Business Saturday in Leucadia is to encourage residents to shop where they live. One study from Civic Economics found that for every dollar spent in a small business, 48 cents recirculate into the community as compared to only 14 cents spent at a chain retailer. Enticing new customers to visit established and newly-opened local businesses is central to the campaign’s goals.

For full details on participating business offers, visit

— Submitted press release