Annual Switchfoot Bro-Am to take place June 24
Switchfoot will host its 13th annual Bro-Am, presented by Hurley and iHeartMedia, on Saturday, June 24 at Moonlight Beach in Encinitas. The day will be full of unique surf contests and a beach fest concert with performances from Switchfoot, Lifehouse, Jamtown, the 91X Battle of the Bands Winner and a very special appearance by the VH1 Save The Music Foundation Youth Choir.
Numerous vendors and partners help put on this event, including Suja Juice, BMW Encinitas, LaCie and ViaSat.
As this is an epic beach event, there will be many different surf events, including the More “BRO” than Pro Team Surf Contest, where a four-person team competes riding one wave regular and one wave switch; the Rob Machado Bro Junior Surf Contest, which is all about who has the most fun on their board; the Challenged Athletes Foundation Kids’ Surf Contest, giving an opportunity for kids with physical challenges to compete; and the always hilarious Surf Joust Expression Session, complete with battle armor and nerf weapons upon soft surfboards. Members of Switchfoot will even be surfing in the team contest with Rob Machado. For full details and rules surrounding the competitions and more information on the 2017 Bro-Am, please visit www.broam.org.
In support of this massive celebration, the Arts Program at San Diego International Airport has partnered with Switchfoot to create an exhibition highlighting Bro-Am, the band and the impact that such community partnerships have on the San Diego region. The exhibition is located at the airport in Terminal 2 near Gate 36 and will be on display through September for travelers past security checkpoints. Special collaborative music and dance concerts will also be presented at the airport by Bro-Am partner youth organizations on June 15 and June 19, including performances from Escondido-based A Step Beyond (6/15), VH1 Save The Music Foundation/San Diego Youth Symphony & Conservatory students from Chula Vista (6/19), and a special pop-up performance from Switchfoot (6/19). For more information on the SAN Arts Program, please visit arts.san.org.
In addition to the free Bro-Am Beach Fest, Switchfoot will be hosting its annual ticketed Bro-Am Benefit Party on June 22 in North County San Diego. This event will include VIP Meet & Greet opportunities, silent and live auctions and a live performance by Grammy Award-winning band Switchfoot and other special guests. Proceeds from the 2017 Bro-Am events support local youth initiatives with selected 501(c)(3) organizations, including A Step Beyond, Challenged Athletes Foundation, Feeding San Diego, Rob Machado Foundation, StandUp For Kids and VH1 Save The Music Foundation.
— Submitted press release
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