City of Encinitas commits to 100 percent renewable electricity offering

The Encinitas City Council voted Feb. 24 to establish San Diego Community Power’s (SDCP) premium product, Power100, as the default electricity choice for all customers within the City of Encinitas. Power100 will provide 100 percent renewable electricity to customers at a cost that is on par with San Diego Gas and Electric’s (SDG&E) current customer rates, according to a City of Encinitas news release.


During the meeting, Council member Joe Mosca noted, “The action that we take tonight is going to send a signal to the market regarding the importance of providing renewal energy.” At the same meeting, representatives from SDCP, Bill Carnahan, interim chief executive officer, and Cody Hooven, chief operating officer, shared their plan to roll out electricity service in the following phases:

Phase 1, March 1, 2021 - Municipal accounts and miscellaneous other similar accounts (e.g., school districts)

Phase 2, June 2021 - Commercial and industrial accounts

Phase 3, May 2022 - Residential accounts

The selection of Power100 as Encinitas default offering enables the city to achieve its 100-percent renewable electricity goal well in advance of the 2030 target date. Although all electricity customers will be automatically opted in to the Power100 option, at any time they may voluntarily opt down to receive the cheaper PowerON (50 percent renewable) offering or opt-out of the SDCP electricity service altogether and have their power continue to be procured by SDG&E which is currently 31.5 percent renewable.

The Encinitas Climate Action Plan (CAP) calls for the formation of a Community Choice Energy (CCE) program and the delivery of 100 percent renewable electricity by 2030. On Sept. 11, 2019, after the completion of a favorable feasibility study and governance analysis, Encinitas City Council authorized the formation of a CCE program.

On Oct. 31, 2020, SDCP held its inaugural board of directors meeting with representatives from its five member cities: San Diego, Chula Vista, Imperial Beach, La Mesa, and Encinitas. Since then, SDCP has been preparing to launch electricity service by procuring $35 million in start-up loans, hiring staff and electricity procurement consultants, and completing all the necessary regulatory requirements. The new agency will offer advantages over the incumbent utility, including less carbon intensive energy over time at competitive prices and oversight by local jurisdictions instead of private shareholders.

New customers can expect to hear from SDCP about their service offerings through upcoming mailers and other notification. Once implemented, the new SDCP service will appear as a line-item on a customer’s existing electric bill provided by SDG&E. The bill will still include costs for transmission and delivery and other standard fees.

For the most up-to-date information on San Diego Community Power’s electricity service launch, visit — City of Encinitas news release