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San Diego County’s campaign to fight medical falsehoods gains momentum

The audience at the San Diego County Board of Supervisors meeting
The audience at the San Diego County Board of Supervisors meeting responds during public comments opposing an item that would declare health misinformation a public health crisis.
(Nelvin C. Cepeda / The San Diego Union-Tribune)

National experts say unprecedented action to counter misinformation is a necessary step to end COVID-19 pandemic

The hundreds who lined up this week to condemn a Board of Supervisors resolution declaring medical misinformation a public health crisis argued it was an attempt to stifle free speech.

But the nation’s public health community appears to be rallying around San Diego County’s unprecedented 3-2 decision to challenge what they say is a growing body of COVID-19 falsehoods that are eroding confidence in vaccines and perpetuating the spread of the virus.

Tuesday’s split decision directly referenced Confronting Health Misinformation, a recent treatise designed “to help slow the spread of health misinformation during the COVID-19 pandemic” endorsed by Dr. Vivek Murthy the U.S. Surgeon General.

After learning of the vote, which was believed to be the first such action by a local government in the nation, Murthy tweeted his support, congratulating board Chair Nathan Fletcher for taking “the kind of bold action we need to ensure we all have accurate, science-based information.”

Is this the start of something bigger than San Diego? It appears so. On Friday, the state Assembly passed a similar resolution sponsored by San Diego Assemblywoman Akilah Weber and Monterey County appears poised to take similar steps.

And the decision is getting attention at the national level that goes beyond the surgeon general’s office.

Dr. Georges Benjamin, executive director of the American Public Health Association, took a look at the text of the action and said it is the kind of bold statement that his organization would like to see more often.

Too many, he said, continue to reject the scientific consensus around the efficacy of vaccines and turn instead to unproven and potentially-dangerous methods such as the growing use of the anti-parasite medication Ivermectin to fight a virus that has continued to kill nationwide.

Benjamin, speaking from Washington, said the idea of calling out misinformation is not exactly a new concept in public health. As vaccination skepticism raged in 2021, a very-old comic repeatedly made the rounds on social media showing four blind or blindfolded men named “Anti-vaccinationst,” “Faddist,” “Mr. Careless” and “Anti-everything” walking hand-in-hand off a cliff labeled “misinformation,” which looms over a body of water named “smallpox.”

Benjamin said the comic is authentic and was included in a 1930 public health association booklet called “Health in Pictures.” According to the fact-checking site Snopes.com, an original copy of the 91-year-old document was found in the APHA’s paper archives when the internet debunker sought to verify its provenance.

So, the idea of an organization getting creative to call out misinformation is not exactly new.

But a local government doing so as San Diego County did this week? That appears to be significantly more rare.

Dr. Howard Markel, a pediatrician and director of the Center for the History of Medicine at the University of Michigan, said he could think of no precedent for San Diego County’s recent misinformation decision.

“There is not a historical example, that I know of, in the United States from 1890 to 2019 where a local or state government had to go out and vote on something like this,” Markel said.

It’s hard to say, though, exactly what kind of result the action will have in the public. Comparing it, Markel said, to previous landmark public health statements such as the surgeon general’s 1957 public statement linking cigarette smoking to lung cancer, is like comparing a paper airplane to a helicopter. The speed and spread of today’s social media allows a half-truth to make its way from smartphone screen to smartphone screen and mutate into a million memes in ways that have never been seen before.

“This era that we are in is new, and there really is no valid precedent,” Markel said. “In the history of pandemic responses, there is just nothing like this. History is no longer a good guide.”

Many of those who spoke at Tuesday’s ultra-marathon public meeting, which had supervisors casting their votes past midnight, called the action an attempt to violate their First Amendment rights to free speech.

Legal experts, though, said they saw no such attempt to stifle residents’ freedom to say what they want, where they want, when they want, without government sanction.

After examining the text of the decision, Michael McConnell, director of the Stanford Constitutional Law Center at Stanford University said that a violation of the First Amendment would entail the government attempting to somehow punish those who spread misinformation. Simply laying out plans to publish rebuttals to information that others publish, he said, does not meet that standard.

“The First Amendment has to do with the government trying to stop people from being able to speak out,” McConnell said. “Not a single one of those policies, at least as far as I can see, has anything to do with suppressing free speech.”

Wendy Parmet, a professor of law, public policy and urban affairs at Northeastern University in Boston, agreed.

“The First Amendment does not limit the government’s ability to counter misinformation or focus on the dissemination of truthful information,” she said.

Of course, it will clearly be quite difficult for government agencies to reach those who oppose every aspect of the pandemic response. Many who spoke Tuesday cited the government’s changing advice on the use of face coverings and medical masks, first saying they were not necessary and then mandating them as essential.

Markel, the Michigan health historian, said that much of the work of anyone who seeks to reverse public perceptions around pandemic concerns will need to be able to explain such changes, which are always common in pandemics. Early mask advice, he noted, was largely based on how other viruses, such as influenza, behave. Because it was so new, there simply had not been much time to study how masking might affect the spread of the particular pathogen that has now so stubbornly remained active across the globe even as hundreds of millions are vaccinated.

Any issue to address misinformation, Markel said, needs to address this trust issue over changing public health advice head on. The public, he said, needs to understand that this is how science works. Approaches should be expected to change as researchers have time to do rigorous research. After all, it’s certainly what individuals expect when they fall ill.

“If a doctor makes a decision on how to treat their patient in the morning and that patient has lost two liters of blood by the afternoon, that’s data that you would want them to react to,” he said. “That doctor-patient relationship, writ large, is the public health relationship, only you’re dealing with the health of the entire community, not just one individual.”

Addressing these kinds of issues is what the county’s misinformation vote seems structured to accomplish, calling for research on the most-commonly-cited misinformation and for a county-run website that could serve as a clearinghouse for accurate pandemic facts.

As a simple Google search shows, though, the accurate facts are out there, listed over and over again on reputable websites. A simple copy-and-paste is really all that’s needed for anyone in the world to find rebuttals to any assertion.

The problem for local governments such as the San Diego County Board of Supervisors has been that the public comment portions of each of its meetings provide a perfect venue for anyone to line up and say whatever they want for two minutes each.

There are no plans to change the open-comment format, and it is unclear whether the board intends to agendize fact-checking as part of its formal proceedings, injecting rebuttals into the same venue that has recently become the most-visible misinformation megaphone in the community.

Benjamin, the public health association director, said he will be following how San Diego County goes about finding its voice.

“It is clear that there is harm being done when people are dying because they didn’t get vaccinated or didn’t take precautions because they listened to the plethora of misinformation that’s going around out there,” Benjamin said. “But when you make those kinds of health declarations, the next question is, ‘well, what will you do about it?

“Hopefully, we will see more decisions like this. I’d like to see public health people more engaged in making sure the public is getting the correct information.”


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