Cut-A-Thon for Childhelp

On Dec. 6, Salon Paradigm hosted a Cut-A-Thon for Childhelp, a national nonprofit dedicated to the prevention and treatment of child abuse in honor of Don Bewley, CEO and co-founder of international haircare brand, Eufora, who passed away this October. Childhelp was a cause very close to Bewley’s heart and his Vista-based company. Eufora has risen over a half a million dollars for the organization to date.

As a Eufora partner salon, Salon Paradigm wanted to truly honor Bewley in a way they knew he would love, helping children. Guest stylists from around Southern California volunteered their time to provide donation-based haircuts to attendees (minimum $20 donation). Guests also enjoyed live music, shopping and complimentary refreshments. In addition, 20 percent of all retail sales at Salon Paradigm and shops participating nearby will be donated to Childhelp (www.childhelp.org).

Visit www.salonparadigm.com.