Cut-A-Thon for Childhelp
On Dec. 6, Salon Paradigm hosted a Cut-A-Thon for Childhelp, a national nonprofit dedicated to the prevention and treatment of child abuse in honor of Don Bewley, CEO and co-founder of international haircare brand, Eufora, who passed away this October. Childhelp was a cause very close to Bewley’s heart and his Vista-based company. Eufora has risen over a half a million dollars for the organization to date.
As a Eufora partner salon, Salon Paradigm wanted to truly honor Bewley in a way they knew he would love, helping children. Guest stylists from around Southern California volunteered their time to provide donation-based haircuts to attendees (minimum $20 donation). Guests also enjoyed live music, shopping and complimentary refreshments. In addition, 20 percent of all retail sales at Salon Paradigm and shops participating nearby will be donated to Childhelp (www.childhelp.org).