Leucadia 101 to host San Diego’s largest small business event


More than 25 businesses along Leucadia’s Coast Highway 101 corridor will host Small Business Saturday, Nov. 29. Leucadia 101 Main Street is partnering with participating businesses to promote shopping locally and emphasize the way these small businesses create a healthy local economy.

On Nov. 29 shoppers can expect special day-of, in-store promotions and gifts in exchange for purchases. Participants will also have the option to participate in the #shopleucadia passport program to enter to win Leucadia 101 Main Street’s $1,000 gift bag full of gift certificates and products from local Leucadia retailers. Many retailers will have live music to make the day even more festive.

The goal of Small Business Saturday is to encourage residents to shop where they live. One study from Civic Economics found that for every dollar spent in a small business, 48 cents recirculate into the community as compared to only 14 cents spent at a chain retailer. Enticing new customers to visit established and newly opened businesses is central to the campaign’s goals. Customers may find they have been traveling long distances only to realize that they could have purchased the same item or service in their own neighborhood.

Participating businesses include: Fish 101, Priority Public House, Vigilucci’s Trattoria Italiana, HapiFish, Pandora’s Pizza, Café Ipe, Fully Loaded Micro Juicery, Sugar Coffee and Tea, Seaweed and Gravel, Bamboo 2 U & Tikis Too, Reclaim Humanity, Three Sisters Jewelry Design, Surf Hut Art Gallery, Surfy Surfy, Vixen Boutique, Paddle Planet, Solterra Winery and Kitchen, The Corner Frame Shop and Leucadia Art Gallery, Energy Within Pilates, Noni Salon Boutique Spa, fabrika.monet, Physical Culture 101, Leucadia Plant and Floral, Floral Design by Ari, and The Madd Potter.

In addition to in-store promotions on the 29th, customers who choose to participate in the Shop Leucadia Passport Raffle will be entered to win a gift package valued at over $1,000 of Leucadia goods and services. For full details on participating business offers and how to enter the $1,000 gift bag drawing please visit

This event is sponsored in part by the San Diego County Board of Supervisors through its community enhancement grant.