Seven new restaurants join lineup for Taste of MainStreet


Seven new restaurants will be participating in the 27th annual Taste of MainStreet, held Aug. 18 and sponsored by the Encinitas 101 MainStreet Association.

This year’s event will be held from 5:30 8:30 p.m., along Coast Highway 101 in downtown Encinitas. For a $35 ticket, participants can enjoy tastes from at least 40 restaurants, sample wine and beer at 20 Sip Stops, and listen to live music at seven venues.

Thora Guthrie, Encinitas 101’s executive director, says, “We’re excited to have seven new restaurants making their Taste of MainStreet debut, including GoodOnYa Deli/Café, Sonima Wellness, The Taco Stand and URBN Coal Fired Pizza. These new additions help cement our reputation as North County’s hottest dining destination.”

GoodOnYa Deli, whose tagline is “every ingredient matters,” is known for organic and GMO-free food and beverages. Sonima Wellness offers freshly cold-pressed organic juices, “superfood” smoothies, and naturally sourced foods. The soon-to-open Taco Stand, serving handmade corn tortillas and freshly made guacamole and salsa, is the offspring of the highly acclaimed La Jolla restaurant of the same name. The popular San Diego URBN Restaurant Group recently made Encinitas its first coastal location, bringing its New Haven-style pizza to this “Downtown by the Beach.”

Three other new restaurants — Better Buzz Coffee, Ironsmith Coffee Roasters, and Vallarta Express — will also take part in this year’s Taste of MainStreet.

Buy tickets online at or at the Encinitas 101 office, 818 S. Coast Highway 101. The $35/person advance ticket price includes all 60+ food and beverage choices. Same-day tickets are $45/person, but the event is expected to sell out early.